THE NLCA "THE BEAUTY OF ART": The Rise of Anti-aging Hair Care

Taking an ingredient focused approach typically seen with skin care, anti aging hair care are becoming a big trend, particularly with Baby Boomers. One of the latest trends in the global beauty industry is the proliferation of anti aging  hair products in the marketplace. Consequently, beauty product developers, ingredient suppliers, and brands large and small have been busy addressing the greying population in hopes of attracting the baby boomer market.

With concerns over thinning, breakage, dryness, and over processing, consumers have been looking for the holy grail of hair restoration for years, and are finally getting some answers that won’t cost them the proverbial arm and a leg. “The majority of women currently treating thinning hair are unsatisfied with there current regime and very interested in a natural alternative”, says, Cindy Angerhofer, Aveda’s executive director of its Botanical Research Lab. “This significant gap in treatment inspired Aveda to enter anti-thinning hair category to provide [consumers] with high-performing, botanically derived solutions, and capitalize on a considerable growth opportunity of the brand”.

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